How To Get the Most Out of Media Coverage
Many business brands seek media profiling as a way to enhance their brand visibility and credibility to their target audience. Earned media coverage through media relations is a great way to gain brand recognition and establish a strong reputation for your business and can work side by side with your overall PR, communications and marketing strategy. Achieving press coverage for your business or personal brand is exciting but the work doesn't just end when you achieve the coverage.
Let the people know about your coverage - You have to make sure that you amplify the coverage and monitor audience response and reaction to it. Of course the media outlets already have the key target audiences that you want to reach but there's nothing wrong with amplifying the coverage you gain particularly to your own captive audience on social media; not only does this reinforce the messages that is being relayed through the feature/profile but it also ensures that the coverage gets as wide a reach as possible.
Get ready for "fame" - You have to be ready for the exposure that comes from media coverage, the larger the platform the bigger the impact it may have on your business. Are you thinking strategically about how you are positioning yourself in front of the media? If your coverage goes viral in this digital era is your business ready to harness the impact of this new found popularity? Are you ready to harness the impact for your own personal brand?
Think small - By this I mean think about the minor as well as the major elements of the media. Are you also thinking beyond the obvious, mainstream media doesn't have to be the main and only thing but when you do achieve that level of coverage have you undertaken all the detailed assessments to ensure that you can take advantage of coverage. You can achieve lots of media coverage which can have little impact on your business if you don't know how to use it, in this video I provide some tips on how to use it and make as much of an impact as possible.
If you want to learn some of the basics to achieving media coverage order my eGuide.
